Cyber Risks & Liabilities
SEO Poisoning Cyberattacks: Business Threats and Risk Mitigation
Every day, billions of people rely on search engines like Google and Bing to find information in seconds. However, the implicit rust that many users place in these platforms and highly ranked search results is being exploited by cybercriminals through growing cyber threat known as search engine optimization (SEO) poisoning. At its core, SEO poisoning is a technique in which cybercriminals manipulate search engine results to push malicious or compromised sites to the top, where unsuspecting visitors may unintentionally click malicious links, download malware or share sensitive credentials. SEO poisoning is a significant risk to organizations of all sizes and sectors. In particular, employees who fail to distinguish between malicious and legitimate search results could leave their organizations vulnerable to malware infections, unauthorized access or network compromise, which in turn can result in financial losses, data privacy concerns and reputational harm.
This article discusses what SEO poisoning is, the common techniques cybercriminals use and how businesses can mitigate the risks this threat presents.
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